"Dubai - a star in the east. A case study in strategic destination branding"

"Tourism, development and destination Dubai: cultural dilemmas and future challenges"

This paper discusses the tourism development of Dubai and focuses on Dubai's strengths and weaknesses and on the opportunities and challenges for the leisure and business traveller segment in striving a "first choice" position.

The paper is expanded by personal experiences on site. 

Reference: Balakrishnan, M. S. (2008). Dubai - a star in the east. A case study in strategic destination branding. Journal of Place Management and Development, 1(1), 62-91.

Reference: Stephenson, M. L. (2014). Tourism, development and "destination Dubai": Cultural dilemmas and future challenges. Current Issues in Tourism, 17(8), 723-738.